How To Customize A Brand-specific Display Stand?
In the age of the Internet, people's lives are getting faster and faster, and things that can be solved in 30 seconds will never take a minute.
In the context of an information explosion, consumer attention is scarce
But attracting consumers ’attention and getting their attention is a necessary condition for a transaction.
The most direct and effective way is-product display
Excellent display requires all aspects of space planning, color matching, and theme, but the most basic is the display rack that carries the goods
So how to choose a perfect display rack?
The following four points give you directions:
First, the function
Logotype
Highlight brand, instructions, and other content, mainly for publicity
Storage
This type of display rack has a large capacity, which can pile up a large number of products, creating a full display feeling
Promotional
The main feature of this type of display rack is the eye-catching color matching, which is easy to move for multiple recycling
Display
The main purpose of the display type display rack is to display products to consumers in all directions.
So be specially designed to focus the visual focus on the product
Auxiliary
The auxiliary type of display stand is to perfectly display the function of the product
Let consumers understand the functional purpose of the product
Second, the material
Acrylic (PMMA)
Acrylic display stand presents a high-end texture with a sense of fashion and avant-garde technology
Acrylic is what we often call PMMA, which has a history of more than 100 years.
With the advancement of industrial technology, the production cost of acrylic continues to decrease
Variety and function are becoming more diverse, and they are becoming more and more important in commercial use
Acrylic 92% light transmittance, more than glass, known as "plastic crystal"
And it has excellent weather resistance, abrasion resistance, easy processing, printing, and easy cleaning
Wood / bamboo
Wooden/bamboo display racks often give the impression of simplicity, originality, natural health, and environmental protection
And its growth pattern as a unique pattern makes the display stand uniquely creative metal
Commonly used in metals are iron, aluminum, and stainless steel
This kind of display stand is durable and has good load-bearing performance
In recent years, metal products have been loved by petty literary people
Is the best choice to create a small and artistic style
PVC
PVC has the advantages of flame resistance, high chemical resistance, good mechanical strength and electrical insulation.
However, it should not be exposed to sunlight. UV and oxygen in the sunlight will cause photooxidative decomposition of PVC.
As a result, its flexibility is reduced, and finally it becomes brittle and cracked.
PETG
PETG has high mechanical strength and excellent flexibility. Compared with PVC, it has high transparency and good gloss.
Easy to print and environmentally friendly
Third, the display style
Countertops
The countertop display racks are mostly placed on the cabinet surface, and the volume is not large
Most of them are designed independently in combination with product features, to display products more professionally and comprehensively
Floor class
We have classified display racks that are in direct contact with the ground as floor standing
This type of display rack requires height, at least above 1.4m
Floor-standing displays are more eye-catching, but the production costs increase as the area increases
Hanging class
This type of display rack is based on the wall, which can make full use of indoor space for display
But the load is limited, and the products displayed must be small enough and light enough.
But it can also be used in conjunction with poster/album pictures
Fourth, the combined budget
In addition to the above factors, the most important thing is to choose within your own budget within the context of actual needs
There are two main aspects that affect production costs:
design fees
The design cost mainly comes from two aspects: appearance design + structural design
production cost
The main factors affecting production costs are: material cost + labor cost
Generally speaking: Acrylic> Metal> Wood, but the price will vary according to the specific material type